It’s not surprising that social networking has changed into a powerful marketing strategy of its own. Entities ranging from international corporations to local businesses all have a presence on multiple social networking platforms. The viral nature of social networking causes it to be the quickest solution to promote content and promulgate information. With over 4.2 billion people accessing social networking on cellular devices, it is required for businesses to promote valuable and breathtaking content. 2014 is the season of the mobile wallet – a strong and advanced direct marketing channel that will assist businesses generate new leads, gain more traffic, and increase customer loyalty.
What’s Mobile Wallet?
It’s a credit card applicatoin where all payment and nonpayment wallet content which can be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons to their mobile wallet and the technology solves the rest of the equation. As customers approach stores, relevant information automatically appears on the phone’s lock screen and provides them with one-swipe use of the relevant mobile pass. This gives great value and convenience for consumers and helps drive in-store traffic for businesses. To put it simply, a mobile wallet allows for private interactions with customers that helps businesses cement their brand presence.
The New Direct Marketing Channel
There’s surging demand for businesses to supply wallet solutions that help consumers better organise and access content inside their smartphones. Studies reveal that 94% of loyalty program members want communications from programs they participate in, and 67% would join loyalty programs if they may subscribe instantly. It’s clear that the demand for smartphone wallet solutions is high.
And the mobile wallet is just a game changer in the marketing realm. Businesses can create and deliver personalised and unique content centered on consumer preferences and spending behaviour. Like, shoppers who frequently obtain a certain model of chocolates may receive notifications of discounts on that brand as well as deals on related goods. Even information gathered on social profiles can be utilized to create tailored messages to consumers – messages which are more relevant, effective, and result in real, measurable action.
The difficulty in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have use of a huge data, such as amount of wallet content added to smartphones, level of transactions taking place, and far more in-depth analytics. This information is valuable and can be utilized to help businesses advance their marketing game plan.
Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they can only be used once and are discarded. Even after mobile wallet coupons are redeemed, businesses can update them to produce future discounts and customers are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies in just a single campaign.
The Mobile Wallet and Social Media Marketing
To capitalise on the viral top features of social networking requires businesses to produce content that is not just breathtaking but in addition drives users to fairly share it with their social networks. Recommendations is more powerful than one can see right now, which is why combining mobile wallet with social networking is an exceptionally effective marketing tactic that may increase brand visibility. Execution is essential – including timing, relevant messaging, and the right audience.
Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on the social networking pages where customers can immediately add mobile wallet content for their devices. Or even make use of a Facebook Pass to automatically develop a personalised pass, and add straight for their mobile wallet. Clients are then able to fairly share it inside their social networks, which in the present day and age, can result in exponential and explosive exposure.
Mobile is the space where businesses need to gain authority, especially with the increased reliance on mobile shopping and mobile payments. It’s estimated that next 5 years, 50% of smartphone users will probably pay on the mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social networking marketing strategies.
Paul Tomes invites you to offer the mobile wallet a go and integrate into your social networking marketing.
You are able to design your mobile wallet content using the PassKit Pass Designer. It’s an intuitive visual web interface, allowing you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your selected social networking channels.