An online survey is a wonderful tool for sourcing vital information directly from the wide audience, easily and convenience. Yet, despite how easy surveys appear, there is always room for improvement! The idea is to generate and implement a well-rounded survey that’s simple, straightforward and yet, packs the punch for your company needs. Below are a few important tips and tools that help you obtain the best from the online surveys.
1 Avoid long surveys:
Among the benefits of online surveys is that the response is almost instant, thereby reducing the time taken to gather responses Tellhappystar.com. Businesses have a tendency to exploit this advantage and stretch the length of their online survey with the assumption that respondents do not mind spending some time on their surveys. However, just as you hate waiting in an extended queue, an extended survey tends to bore your online respondents. They might simply drop out or quit responding half-way, stop responding with interest, or worse, get disgruntled and never take up another survey from your own brand. Designing a survey and choosing the best respondents is resource-crunching; keep your online surveys crisp and to the level to prevent high respondent drop-out rates. A respondent should take no further than ten minutes to complete your online survey.
2 Ensure consistency in coded values:
Each survey response or option is assigned a numeric code or value that’s useful in computing mean, median, range, variance and other analytical calculation on the data that’s collected. To make sure accurate computation, values must certanly be coded following a constant methodology. Typically, the greatest value is assigned to the best or most positive outcome and so on. It is a most readily useful practice to keep the direction of the scale and the scale points consistent through the entire survey. Ensure that the coding is completed accurately, as online responses get recorded automatically in to the survey repository of database.
3 Irrelevant questions are a survey faux-pas!:
Irrelevant questions can frustrate your respondents. Employ question routing and survey logic features available on online survey portals or survey creation websites to redirect respondents to questions which can be highly relevant to them or the responses that they had previously provided.
4 Be flexible together with your designs:
Online surveys enable creativity to be incorporated into your questionnaires, as compared to traditional print surveys. You can create complex surveys easily and conduct them through the internet. Mix various types of response formats – close-ended, open-ended, rating scales and so on – to keep your questionnaire interesting to your respondents and to evoke different types of responses from them.
5 Explore free online survey tools:
There’s no dearth of free online survey tools! Explore various options and find out what works best for you in terms of features, flexibility, number of questions and so on. A number of the popular free online survey tools include Survey Monkey, Qualtrics, Google Forms, Typeform and Survey Planet
6 Test your survey:
You can find chances that the survey has not been formatted right, or your question routing and survey logic is not on point. Always do test runs on a tiny sample of folks who are willing to help you out; this way you are able to identify any areas for improvement and polish your survey so that when your respondents receive it, you’re sure that they will provide answers in the right format and to the right questions.
7 Place surveys strategically:
Online has become the only place where surveys can be placed strategically to a target a particular audience. As an example, you are able to serve a survey on all those who exit your website after having a download, or after investing in a certain category of products or after consuming a specific kind of content. This feature can help you keep your survey questions specific to derive a particular buying behaviour.
Online surveys work great in the event that you seek to reach a sizable respondent base. Remember to keep your survey short, simple and to the level, so that you lessen your drop-out rates and get the absolute most from the investment in designing and implementing the survey.