SMS marketing can prove very lucrative. Yet, for it to be fruitful, you’ll need to respect four basic principles that govern the SMS industry.
1. Market Segmentation
Mobile machines are near 7.2 billion and they’re multiplying five times faster than we are. A lot of them – or even all- are SMS enabled. Bearing this little bit of information at heart, every marketer needs to understand that unless the audience targeted is segmented, any SMS campaign is condemned to failure. It’s of paramount importance to tell apart your campaign’s texts from spam SMS. All you have to accomplish is integrate your SMS marketing campaign with the needs of one’s clients and carry out different strategies for every single group.
2. Customer advocacy
The thought of focusing on what is best for the client is not new to the marketers. As far as SMS campaigns are concerned, the client needs to understand that he/she consented to receiving SMS online and was not just picked at random. Because of this sms marketing blogs, opting-in must certanly be clear and direct to the client. Usually, it involves either employing a quick or long code to opt-in or subscribing using a web form. Client consent makes you trustworthy towards your visitors and enhances their loyalty and responsiveness to your 2-way SMS campaigns.
3. Personalization & timing
Sending texts is not a freedom granted indefinitely. The consumer mustn’t feel intrusion or disturbance, while finding a text message. On the contrary, the message must be anticipated. The simplest way to make sure positive reception is to maintain a not-so-overwhelming frequency and make the client feel unique when finding a message. For example: “Ben! Tomorrow is your lucky day! Make the most of the discount coupon for your favourite restaurant before it expires! “.In this way, the message is conveyed, you client feels special and you cut the risk of one’s message being labeled as spam.
4. Be pretty!
Like every other media-related campaign, your web to SMS message must be appealing and simple to remember. The utilization of slang or abbreviations will undermine the value of one’s brand and long or complicated messages may avert the client even from reading through the entire SMS. URLs aren’t good-looking either, so such cases when they’re necessary, it is strongly recommended to employ a URL shortened. Remember! A note that is easily retained to the memory, escalates the responsiveness and positive reception of the following message.